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Beckham
mania has doubled interest in business for a
Leamington firm that specialises in trips to
European football stadia. Football fans
have been bombarding Matchdays.com to sign up
to watch the England captain at the Santiago
Bernabeu with his new team mates Ronaldo, Luis
Figo and Raul in the famous white shirts of
Real Madrid.
Matchdays.com
which was one of the first online travel agencies
to offer such specialist trips, was launched
by Travel Management Group three seasons ago.
The agency, which is now in its fourth season
organises flights, hotels and match tickets.
It offers travel packages to watch football
teams such as Real Madrid, Barcelona, AC Milan
or Bayern Munich and, aside from the Beckham
effect, has also witnessed renewed interest
in Italian football as a result of AC Milan's
Champions League victory last season.
Simon
Booth, new media manager for TMG said: "We
have had a lot of interest in Madrid as opposed
to Barcelona. It very much depends on
the game but it is also because of David Beckham.
It is mainly for Madrid's big games against
Barcelona, Valencia and Seville. "But
we are also getting fresh interest in Italian
football as a result of AC Milan's success last
season, especially with the Milan derby coming
up on October 5 which is one of Europe's
biggest footballing events".
Matchdays.com
claims major growth since it was launched, with
more that two million British travellers looking
for holidays involving watching or playing sport.
It maintains satisfaction levels from clients
are in excess of 95 per cent and at least 30
per cent of bookings come from repeat business.
Mr Booth added: "The outlook is good particularly
with the European Championships taking place
in Portugal at the end of this season".
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